Hello there! My name is Valerie Iush and I am the owner and lead designer at Valerie Iush Interiors.
As a creative individual, I've always been drawn to the world of art, design, and fashion. Growing up, I loved to experiment with colours, patterns, and textures to create beautiful spaces and I remember moving furniture around in my room every few months, always looking for a new perspective and trying to optimize the space I had.. After pursuing a career in the Fashion Industry, I realized that my true passion lay in interior design.
With a deep love for all things design, I decided to start my own interior design business. Today, I have the pleasure of helping clients transform their homes into stunning and functional spaces that reflect their unique style and personality. From designing custom furniture and creating beautiful colour palettes to selecting the perfect finishing touches, I take a hands-on approach to every project. My goal is to help you realize your vision and create a space that you'll love for years to come.
So whether you're looking to redesign your home from top to bottom or simply refresh a room or two, I'm here to help. Let's work together to turn your design dreams into a reality!
Best Design advice to live by?
I believe that a good design tells a story. It is always a reflection of my clients, and it's crucial for me to showcase it in my design. Brining elements you absolutely love will make the space truly yours.
Favourite part of the job?
Sourcing. Once you approve the design direction and floor plans, I start the quest of picking the materials, finishes, furniture and decor pieces. At this stage, the design really starts coming together and it is the most exciting phase.
Functionality or aestheticism?
I could never choose one! My main goal is to help you create a design that offers both. Every house could be transformed into a beautiful and well-functioning space for you. It will be different from client to client, as everyone has their own idea of beauty and priorities as well. That is why my job is so exciting.
What is my style?
I gravitate towards timeless, transitional and organic modern vibes. It is important for me to create spaces that are not overwhelming with details, colours or patterns, but calming and earthy. You have to be able to breathe freely in the space and feel comfortable, the balance is key here.
What are the trends that should stay in the past?
Flat white subway tile, all-white kitchens, cool grey interiors. We have seen so much of all of that lately, it is time to add something different to the mix. If subway tile is your thing, pick one with a handmade look or a bit of colour. There are also so many gorgeous patterns like chevron or herringbone, that look timeless and classy as well.